Post by rabia373 on Mar 12, 2024 6:49:52 GMT
Inbound Marketing is the methodology that is based on sharing quality content, with the aim of attracting people and generating business. Inbound Marketing: everything you need to know Inbound Marketing: everything you need to know Aimed at a specific target audience, Inbound Marketing aims to gain permission to communicate with your potential client directly, creating a relationship that can be lasting. The basis of its operation is similar to content marketing, according to Vítor Peçanha, co-founder of Rock Content . What differs from Inbound Marketing, however, is its specific process, which is divided into stages of the customer journey: Attract: The number rule of online conversions is to obtain qualified traffic for your digital channels. Therefore, the first step of the Inbound methodology is to make strangers become regular visitors, through relevant content. At this stage we use wide-reaching and easy-to-consume content (we don't ask for anything in return), with topics that are interesting to the.
Public. These include: blog posts, videos, social media posts, etc. Convert: The objective of getting a large number of visitors is to convert as many of them into leads, that is, to transform them into real sales opportunities. Here we use more “valuable” content formats, such as e-books, tools and courses. As these formats are more in-depth, it is time to ask for a “payment”, asking for some inform Whatsapp Number List ation (email, telephone, etc.) so that the user can access this content. Sell: After nurturing the leads generated using more relevant content, you need to evaluate who is at the right stage and close the sale. Content can still help a lot with sales. Success stories, product demonstrations, etc., can also be considered content. Delight: The relationship with the customer does not end after the purchase. On the contrary, now begins a new journey, which aims to enchant you so that you become a brand promoter and attract more customers to your business. Inbound Marketing: steps Inbound Marketing: steps Origin.
Marketing According to Peçanha, Inbound Marketing has been practiced by marketing professionals for a long time, even unconsciously. Marketing that focuses on content, which raises the objective of offering relevant information, of publishing something that adds value — tangible or intangible — to the potential customer, can be considered Inbound Marketing. The term began to be used by Brian Halligan, co-founder of the company Hubspot. However, according to the American guru Peter Druker, the principles of Inbound Marketing have been developed for decades and have their main foundation in the concept of Seth Godin, Permission Marketing, present in the book “Permission Marketing” from This work contains the main Inbound Marketing guidelines and can be an interesting read for anyone who wants to improve in this area. In short, the concept of Inbound Marketing arises in conjunction with digital marketing and the relationship between the consumer and advertising, in this case, internet users and online.
Public. These include: blog posts, videos, social media posts, etc. Convert: The objective of getting a large number of visitors is to convert as many of them into leads, that is, to transform them into real sales opportunities. Here we use more “valuable” content formats, such as e-books, tools and courses. As these formats are more in-depth, it is time to ask for a “payment”, asking for some inform Whatsapp Number List ation (email, telephone, etc.) so that the user can access this content. Sell: After nurturing the leads generated using more relevant content, you need to evaluate who is at the right stage and close the sale. Content can still help a lot with sales. Success stories, product demonstrations, etc., can also be considered content. Delight: The relationship with the customer does not end after the purchase. On the contrary, now begins a new journey, which aims to enchant you so that you become a brand promoter and attract more customers to your business. Inbound Marketing: steps Inbound Marketing: steps Origin.
Marketing According to Peçanha, Inbound Marketing has been practiced by marketing professionals for a long time, even unconsciously. Marketing that focuses on content, which raises the objective of offering relevant information, of publishing something that adds value — tangible or intangible — to the potential customer, can be considered Inbound Marketing. The term began to be used by Brian Halligan, co-founder of the company Hubspot. However, according to the American guru Peter Druker, the principles of Inbound Marketing have been developed for decades and have their main foundation in the concept of Seth Godin, Permission Marketing, present in the book “Permission Marketing” from This work contains the main Inbound Marketing guidelines and can be an interesting read for anyone who wants to improve in this area. In short, the concept of Inbound Marketing arises in conjunction with digital marketing and the relationship between the consumer and advertising, in this case, internet users and online.